Is cowherd nutrition one of your top management priorities? If you hope to have a successful calving season, cattle feed management should on the top of your list. Rick Rasby, University of Nebraska, and Layne Anderson, Purina Animal Nutrition, talk about why cowherd nutrition in late gestation matters and explain the basics of fetal programming. Learn more about fetal programming in this BEEF story.

This segment is provided by Certified Angus Beef LLC and the American Angus Association. Visit or for more information.