Self-regulation too often means no regulation at all, and the beef industry should steer clear of those who would move in that direction, says Chris Reinhardt, a professor in the Kansas State University Animal Sciences and Industry Department. Reinhardt, who participates in the Beef Cattle Institute at K-State, says beef is the meat of the affluent world, and its customers demand it be produced in a healthy, wholesome manner.

"We have plenty of reason to be concerned about regulatory overload," he said. "But in our industry, regulation is essential. We need to formulate a program that that assures we combat greed, and that we strive to be better tomorrow than we are today. Only by continuous improvement can the industry avert more and more government-imposed regulation.”

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