"I fully expect that some president, some day, will include Beef Bucks in their 'State of the Union' message." - Tom Daschle, former U.S. Senator and Senate Majority Leader from South Dakota.
“Spin the wheel!”
Wheel Of Fortune is an iconictelevision game showwith a viewing audience of more than 26 million people daily. When Bob and Nancy Montross, ranchers from DeSmet, SD, and founders of South Dakota Beef Bucks, were offered the opportunity to feature their VISA cards on the nationally televised show, it was a chance of a lifetime to highlight beef in front of America.
Two, $1,000 Beef Bucks packages were awarded to contestants on the show during the week of Jan. 9-13. The winning recipients hailed fromSt. Joseph, MO, andLos Angeles, CA.
"The publicity this promotion gave to the Beef Bucks program was way beyond whatwe expected. All the publicity helped spur a tremendous increase in sales of Beef Bucks this holiday season.And everywhere we went the past month, someone recognizedthe Beef Bucks programand commented on the promotion and then would tell someone else. There is nothing likeword-of-mouth for spreading the good news about beef. In visiting withgrassroots beef producers,they expressed that they feltthe Wheel Of Fortune promotionwas a neat and exciting way to showcase our product," Nancy says.
In fact, producers were so excited about the promotion that parties sprang upacrossSouth Dakota for group watchings of Wheel Of Fortune.For example, Bravo’s Restaurant in Brookings hosted a launch event, complete with beef appetizers and big screens to watch the show. Later that week, the 1481 Grille in Arlington held a Wheel of Fortune night, where Beef Bucks were worth double the value when used during the airing of the show.
“Retailers, producers and consumers got in on the excitement - hosting parties and offering specials throughout the weekthe show aired. Beef samples were served, as were complementary wines, while prizes ofcoupons andBeef Bucks were awarded. A lot of people justhad an all-around good time gathering together toview the programs with friends. We want to thank the area restaurants, beef groups andindividuals who celebrated with us in this 'Wheel Watchers' project. Wehope toagain participatewith the folks at Wheel of Fortune in the future and againput the word BEEF in front of millionsof consumers,” Bob says.
Getting Beef Bucks on the show is certainly a feather in the cap of this organization, but it didn't happen overnight. Bob says it tookthe organizationtwo years to get accepted on the show as one of the prizes, but all the hard work and dedicationwas worth it to seethe the Beef Buckslogo appearing on the program's famous game wheel. To date, the Beef Bucks program has movedmore than $1 million worth of beef in more than 40 states via the program'sredeemable checks andVISA debit cards.
Beef Bucks isthe perfect gift for any occasion. I've personally used the VISA debit cards across the country to purchase beef in restaurants and grocery stores.
Soon, you will all have a chance to score $100 Beef Bucks VISA cards in the upcoming "Winter Wonderland On The Ranch" Photo Contest, which will launchFeb. 6! So start snapping photos and stay tuned for more information!
By the way, congratulations are in order to Mindy Kirkpatric, who is the recipient of our first giveaway on the new site! Kirkpatrick will receive a copy of Great Ranches Of The West with photography by Jim Keen.