Paid for by the beef checkoff, South Dakota cattlemen are promoting beef this holiday season.
You might recall that a few weeks ago I talked about preparing to shoot a holiday commercial promoting beef. The television commercial will air on KELO in Sioux Falls, SD, in the weeks leading up to Christmas. The South Dakota Cattlemen’s Auxiliary (SDCA), of which I’m a member, spearheaded the project, and it was paid for by the beef checkoff and the South Dakota Beef Industry Council. I’m excited that the finished project is now complete, and you can check it out on today’s blog!
Check out the behind-the-scenes photographs from the shoot here.
I’m pleased with how the commercial turned out, and I hope it inspires folks to have beef at the center of their dinner plates for their big holiday meals.
In addition to this commercial, SDCA is donating roast beef to food pantries for Thanksgiving and Christmas. I pray that those who really need it, receive our beef.
“There's possible evidence that we're starting to see drought impacts on a minor scale," says Richard Volpe, a USDA economist, pointing to October's food price uptick. "Could there be an impact for Thanksgiving? Maybe. Christmas? Probably."
“That could mean growth in prices for poultry, eggs, and dairy products, as those birds and cattle tend to eat a lot of corn and soybeans. Growing grocery bills could make shoppers feel pinched amid the holiday spending season,” according to U.S. News.
How do you give back during the holidays? Tell me about the volunteerism or contributions you make to your community. Are you feeling the pinch at the grocery store?