New Video Explains Challenges Of Today’s Food System

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How can today's food system meet the growing global demand to produce more food using fewer resources? That is the question posed by The Center For Food Integrity in a new video that provides some food for thought on the importance of agriculture and the environment.

Here are some highlights from the video:

• Did you know 98% of the Earth’s water is the ocean, and only 2% is fresh water? Much of that water is locked up in the polar ice caps.
• Global population is growing exponentially, with 200,000 new people on the planet every day.
• By the end of the century, we will need to produce more food than what has been produced in the last 10,000 years combined in order to feed that growing population.
• We will need to produce twice as many calories on the same amount of agricultural land  in order to protect the ecosystem.

The video answers the question, what is the right choice for people, animals and the planet? Find the answer by watching the video.

Conversations regarding sustainability continue to be a hot topic, with many questions and differing answers on issues such as: defining sustainability, discussing agriculture production methods, meeting demands for a growing planet, caring for the ecosystem, reducing our carbon footprint and preserving our natural resources.

Join The Discussion: What Is Sustainable Beef?

I believe agriculture plays an important part of this equation, in particular, beef production. BEEF magazine has a great Earth Day resource that explains how the cattle business and the environment are intricately related and how ranchers are great stewards of the land. 

What did you think about the video? How can ranchers feed a growing planet while preserving resources? What are the solutions to doing more with less? Join the conversation and leave your thoughts in the comments section below.