A campaign sponsored by Monsanto, called “America’s Farmers,” asks consumers in big cities how much they know about agriculture.
Perusing social media sites over the weekend, I stumbled upon a link to this great video asking folks on the streets of New York, Los Angeles and Chicago questions about agriculture and where their food comes from. The video was created by the America’s Farmers campaign, found at americasfarmers.com.
According to the site, which is powered by Monsanto, “The America's Farmers campaign features real farm families doing what they do every day -- growing not only our food, but also our economy and our quality of life here in America. We're all connected to agriculture and it's time we, as a nation, learn more about the industry that provides for us every day. Monsanto is proud to work alongside farmers as they work to provide food, clothing and energy for our growing world. And as a U.S.-based agriculture company, we believe it is our responsibility to help tell the real stories of America's farmers.”
The video, which was posted on Dec. 10, has more than 11,000 page views already. Here’s a look at some of the questions they asked:
Q: How many jobs does U.S. agriculture support?
A: Agriculture supports 24 million jobs in the U.S. (Answers ranged in the hundreds of thousands to 2 million.)
Q: In 1940, one farmer could feed 19 people. How many people can one farmer feed each year today?
A: 155 people (Answers ranged from 14 people to several “don’t knows.”)
Q: To feed the world, farmers will need to produce more food in the next 50 years than was produced in the previous 10,000 years combined. What do you think about that?
A: This scared many who were asked this question. One woman asked, “So there won’t be enough food; is that what you’re saying?”
Q: If you could say one thing to America’s farmers what would it be?
A: Many expressed gratitude and offered thanks. Others were worried that fewer young people were going to stay involved in production agriculture. One woman hoped there was a voice for farmers in Washington, D.C. Many wanted to know how they could support farmers.
View the entire Q&A session here:
Whether it’s talking to your neighbor at the local coffee shop or sharing your story with the masses on Facebook, Twitter or YouTube, we must place a greater emphasis on reaching out to our consumers in 2013. The misconceptions about who we are continue to grow, and if we can introduce ourselves to the general public once again, they might have a better understanding and appreciation for the folks who are working hard to put food on the dinner table. This YouTube video is a great example of that.
What did you think of the clip? Did any of the consumer answers surprise you?