Although the U.S. is considered a place where food is abundant, more than 50 million Americans were food insecure in 2009 and did not have consistent access to enough food for an active, healthy lifestyle. The JBS donation helped to raise awareness about the growing issue of food insecurity and demonstrated the beef industry’s commitment to help fight hunger.
Kevin Seggelke, executive director of the Food Bank of the Rockies (Denver, CO) says of the donation, “Beef is gold to us.” It’s nutrient-rich, it’s high-quality protein, which is particularly critical for those people who are food insecure and may not know where their next meal is coming from, he adds.
The entire beef industry is committed to working together to produce high-quality, nutritious beef. Doing what’s right by making charitable donations to those in need is the natural extension to what producers are already doing to feed the world. To learn more about Feeding America, visit www.feedingamerica.org. Do your part and get involved in making a difference for the hungry.
Help educate consumers about how cattle ranchers help fight hunger by raising high-quality beef to feed a growing population by sharing this video: