The month of May brings a lot of fun things on the ranch. It’s time to breed cows, make plans for summer grazing, haul cow-calf pairs to pasture, plant corn and get to work in my garden. The warm weather is a nice prelude to the upcoming summer months, and spring showers are more than welcome. Perhaps one of the best parts of May is that it’s Beef Month. Here are three ways to celebrate this month of beef.
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1. “Ranch Moms” Photo Contest
Mother’s Day is May 11, and we are commemorating the event with a “Ranch Moms” photo contest. Email your best mom photo to me at firstname.lastname@example.org by noon on May 7 to be eligible to win Beef Bucks.
2. Team Beef events
Now is the perfect time to put on your running shoes and get outside for some exercise in the nice weather. There are many races going on across the country this month. Contact your state’s beef council to get the race day information for Team Beef in your area. Whether you’re competing or watching the event, athletic events are great venues to have conversations about beef.
To see how I’ve been involved with Team Beef over the years, read: Amanda Zips For Beef
3. Posting your recipes and grilling photos on social media
If you’ve got Internet access or a smart phone, you have all the tools you need to be a great online “agvocate” for beef. Use Twitter, Instagram or Facebook to post photos of your sizzling steaks on the grill, favorite recipes and the best nutrition articles about beef you’ve seen online. Let’s share the positive message about beef through our social media outlets. It’s fun, easy and free! In addition, using these tools is one of the most effective ways to reach the millennial generation, an important target audience of the beef checkoff.
How are you celebrating Beef Month? Let us know in the comments section below.
The opinions of Amanda Radke are not necessarily those of Beefmagazine.com or the Penton Farm Progress Group.
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