SuperValu this week announced the launch of its nationwide Stockman & Dakota™ brand of premium USDA Choice Angus beef (see the release). Part of the company’s comprehensive new beef program designed to position its stores as the unparalleled destination for fresh, quality beef, the new brand is available nationwide at SuperValu’s family of Acme®, Albertsons®, bigg’s®, Cub Foods®, Hornbacher’s®, Jewel-Osco®, Shaw’s/Star Market™, Shop ‘n Save® and Shoppers Food & Pharmacy® outlets.
The Stockman & Dakota brand features offerings ranging from bone-in rib eyes, New York Strips, Porterhouse and T-bone steaks to boneless rump and boneless chuck roasts. The Stockman & Dakota brand offers customers restaurant-quality cuts of beef at prices they can afford. All Stockman & Dakota products are selected from premium USDA Choice Angus beef and then hand-carved to ensure the freshness, tenderness and flavor that consumers demand, SuperValu says. Find more info at www.stockmananddakota.com.
In addition to Stockman & Dakota brand products, the company’s beef program will include a new store-branded beef line that provides improved quality over existing offerings at a good value. In total, the program will encompass 60 different cuts of beef and feature improved merchandising, new signage and enhanced service in the meat department. Consumers will now find useful info, tips and tools both in-store and online to help them make better sense of beef.