Now through early January, in partnership with the beef checkoff, 1,900 Applebee's restaurants nationwide are offering several new cuts of savory beef. They include a 9-oz. sirloin, a 12-oz. New York Strip and 12-oz. ribeye. The beef checkoff is investing $150,000 to help extend the reach to consumers nationwide. Beef checkoff identification will be included on all advertising, menus, national TV, radio, 1:1 consumer e-mail marketing, collateral materials and on the Web site.