The Canadian Cattlemen’s Association (CCA) has developed a generic branding program called the Canadian Beef Advantage (CBA). Meant to market and communicate the advantages of Canadian Beef domestically and internationally, the ultimate goal is to be able to show that product can be CBA-verified to the end of the supply chain.

CCA (visit announced last week that it had selected FoodLogiQ’s ( On Demand Food Safety software solution to support this CBA initiative. FoodLogiQ will deliver a Value Chain Knowledge System that enables cow-calf producers, feedlots and packers to share value-added information. The system will link to the current national database provided by the Canadian Cattle Identification Agency and will provide additional capabilities to improve producer collaboration, information sharing, and data capture for information on animal performance, health and grading, a FoodLogiQ release says.

A pilot is planned to be live for producers and feedlots by Feb. 28, and for packers by March 31. Beyond the pilots CCA has committed to a three-year term to use FoodLogiQ’s On Demand Food Safety software solution to manage this program.