Nearly 60,000 Internet users have viewed Angus and Angus-related videos on American Angus Association®’s YouTube channel during the last year. The majority of those views have taken place during just the last six months – and traffic continues to grow each day.
In fact, during August and September alone, the channel garnered more than 20,000 unique views, an indication that producers and consumers alike have identified the channel as a popular web-based destination for news, information and entertainment.
“The Association has been an industry leader in using social networking web sites not only to inform the industry about Angus cattle, but also to advance a positive message about cattle producers and their commitment to producing humanely raised, high-quality beef,” says Bryce Schumann, Association chief executive officer.
Interestingly, viewers between the ages of 45 and 54 comprised the largest portion (42%) of the channel’s audience; 58% of viewers were male.
The Association will leverage its accelerating YouTube presence to reach an even wider audience in the future. Two weeks ago, it used the web site to launch its national advertising campaign, enabling anyone in the world to learn about the economic advantages of the breed, and for Angus breeders to use 30-second video ads on their own web sites – at no cost.
In addition, Certified Angus Beef LLC, the world’s largest branded beef company and subsidiary of the Association, now uses many of these videos in a new consumer-promotion section on its web site called “Angus Ranchers – committed to quality.” This can be viewed at www.certifiedangusbeef.com.
The Association’s YouTube channel is underpinned by Angus-oriented segments that began airing on AgDay TV and U.S. Farm Report in mid-August. AgDay reaches nearly 250,000 households, Monday through Friday; 500,000 households receive U.S. Farm Report on the weekends.
Visit www.youtube.com/apicreativemedia to view 52 individual Angus-oriented videos.
The American Angus Association® is the world’s largest beef breed organization, serving members and their customers across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the American Angus Association’s program and services, please visit www.angus.org.