Back in late July, the National Junior Angus Association (NJAA) Board of Directors set out to build the industry’s premier social networking community on Facebook.
After less than two months, the NJAA Fan Page now claims 700-plus members – and the ranks continue to grow each day.
“We set a target to have 700 members by September 25 – and we achieved that goal with three days to spare,” says Robin Ruff, director of youth activities for the American Angus Association®. “We’ve been astounded by how rapidly it’s grown – and there’s no doubt the community will continue to grow in the coming days.”
The Facebook community is just one example of how the Association is leveraging social networking sites to increase its presence, advance the interests of the Angus breed, and communicate efficiently with members across the country.
Members of the NJAA Fan Page receive Association press releases, postings on internship opportunities and career development, and up-to-date information on conference and show dates, deadlines, and coverage. They also can network with each other while learning about management, show preparation and animal husbandry practices.
“The NJAA Fan Page is a great tool for junior Angus members to meet new friends, build relationships and network with other youth from across the United States,” says Ruff. “The sky’s the limit on just how big this community can become. Our use of social networking sites will no doubt help to solidify the future of the Angus breed and the American Angus Association.”
“The NJAA Fan Page is open not only to juniors, but also to parents, Angus producers and anyone else interested in cattle production, career development or junior activities,” says Ruff.
To locate the page and become a fan, simply visit www.facebook.com and type “National Junior Angus Association” in the search window.
The NJAA promotes involvement of Angus cattle, while enhancing leadership and development skills for its nearly 7,000 junior members. For more information about the NJAA, go to www.njaa.info.