The verification market may grow as premium producers and organic livestock seek or are asked to verify the life history of their product. Destron Fearing is but one player, but is considered the leader in this niche of the market.
SO. ST. PAUL, Minn.--(BUSINESS WIRE)--Digital Angel (NASDAQ:DIGA - News), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its Destron Fearing unit has been chosen by the American Angus Association® as the exclusive manufacturer of visual and electronic identification tags for its AngusSource® program. AngusSource is the American Angus Association’s USDA Process Verified Program (PVP) for Angus-sired calves that documents source, group age and a minimum of 50% Angus genetics. A second tier of the AngusSource PVP called Gateway verifies source and group age only.
Destron Fearing will manufacture AngusSource and Gateway program-compliant tags, offering producers a shorter turnaround time on tag orders, increased customization capabilities and a new radio frequency identification (RFID) option. Previously, the only program-compliant tag offered by AngusSource and Gateway was a visual tag.
“Quicker delivery, the ability to customize the back of the tag, and an RFID program-compliant tag – these are things our customers have been asking for,” commented Sara Snider, AngusSource director. “Through our partnership with Destron, we are able to meet their demands. Destron has an outstanding reputation in the industry for producing high-quality identification devices with good retention,” Snider continued. “We continually look for ways to improve AngusSource and Gateway and increase the services we provide to our customers. Destron shares that commitment to customer service and to providing cattlemen with tools they can use to improve their operations.”
“We look forward to the opportunity to enhance the service and turnaround time for the American Angus Association and its customers in the delivery of high-quality, innovative cattle identification products,” commented Joseph J. Grillo, Chief Executive Officer of Digital Angel. As Destron Fearing expects to ship tags within one day of receiving orders, Grillo added, “We are committed to the new partnership and the quick delivery of these products for the needs of Angus producers and we appreciate their commitment to high-quality beef products.”
About the American Angus Association and AngusSource Based in St. Joseph, MO, the American Angus Association is the nation's largest beef registry association with over 30,000 adult and junior members. Its goal is to serve the beef cattle industry, and increase the production of consistent, high quality beef that will better satisfy consumers throughout the world.
AngusSource is the American Angus Association’s USDA Process Verified Program for Angus-sired calves that documents source, group age and a minimum of 50% Angus genetics. A second tier of the AngusSource PVP called Gateway verifies source and group age only. For more information about AngusSource contact Sara Snider, AngusSource director, at (816) 383-5100 or firstname.lastname@example.org.