The International Brangus Breeders Association (IBBA) has launched http://www.brangusjournal.com, the companion web site for the IBBA’s flagship publication, the Brangus Journal. The site will function as an electronic archive of past issues, as well as an opportunity to expand the Brangus Journal’s communications offerings beyond print media.

“We felt a solid web presence was essential to the execution of the IBBA Communications Plan,” states IBBA Director of Communications, Duncan A. MacRae. “It is important for us to be able to provide a high-quality, yet uncomplicated interface for our members and prospective members. The immediate goal of brangusjournal.com is to act as an electronic mirror of the journal’s editorial content; however, we also see this as a medium through which we can explore online video, web casting, and unique supplements to our printed material.”

The entire editorial content of the Brangus Journal will be available for free to site visitors, and can be viewed in HTML or via PDF download. The site’s design was deliberately intended to mimic the Journal’s aesthetic, and future development of the IBBA’s core web site, http://www.int-brangus.org, will likely share parts of this overall design. According to MacRae, “This is a deliberate strategy to provide the IBBA with a consistent look and feel for all communications efforts, whether we are producing OptimaxX promotional material or an HTML-based e-mail campaign. Our goal is to have our communications be immediately identifiable as IBBA-sourced.”

The International Brangus Breeders Association (IBBA) empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle; provides innovative programs and services that enhance the economic well-being of members and commercial customers. Brangus Publications Inc (BPI) produces the Brangus Journal, an international news magazine serving the Brangus breed of beef cattle.