KANSAS CITY, Mo. ¬¬¬— The American Hereford Association (AHA) recently launched a new Hereford.org.
“The primary goal for the redesign was to reduce clutter, improve layout and design, and increase overall usability,” says Angie Stump Denton, AHA director of communications. “We wanted it to be simple, accessible and customizable. We wanted cutting-edge functionality and member-driven customization — all of which further the core strategies of the AHA,” she says.
Although the site is geared toward three groups of users — seedstock producers, commercial breeders and juniors — it is eye-appealing and easily understandable and navigable for any user.
For seedstock producers, the site offers information on the Association, including a staff contact page, as well as an extensive records area, and information on shows, sales, other events and advertising. For commercial cattlemen, information is available on the value of Hereford genetics, such as the results of heterosis studies and where and when to buy Hereford cattle.
National Junior Hereford Association information is available for junior members and prospective members, as well as details on the Junior National Hereford Expo, Program for Reaching Individuals Determined to Excel (PRIDE) Convention and other activities. Plus, they can read The Advantage newsletter and download scholarship applications and contest forms. The junior area also features a special section just for junior advisors.
The Certified Hereford Beef Web site is easily accessible by link from the main site, and information on CHB-related programs like Hereford Verified can easily be perused as well.
Other features include the Hereford Marketplace, a one-stop site for Hereford genetics with access to data-driven, portable downloadable files (PDF) and flip-style production sale catalogs as well as private-treaty offerings, semen catalogs, and listings for feeder cattle and commercial females. The site will also post results of Hereford sales.
Other new aspects are a searchable events page, an educational resource page and a dynamic search function that searches Hereford.org and related sites. The Hereford World and other AHA-produced media are easily accessible. Current and back issues of The Whiteface and Hereford eNews are available, and the Hereford World can be read in a new flip-format. Users can also search for articles from back issues of the Hereford World.
In its entirety, says Denton, “It’s a streamlined, modern site that offers both educational and day-to-day functional aspects for both current members and prospective members. The site truly has something to offer everyone.”