[Fresno, CALIFORNIA] – Alltech, the global animal health company, is continuing to maintain momentum as the title sponsor of the Alltech FEI World Equestrian Games 2010™ with the announcement of Western Millling as the official West Coast feed partner of the Games.
Alltech named Western Milling as the official Western feed partner at the Western States Horse Expo in Sacramento, on June 6, 2008.
Dr. Pearse Lyons, president of Alltech, explains, “The Alltech FEI World Equestrian Games feed partnership program is a unique opportunity for leading equine feed companies to be linked to this prestigious event as well as differentiating feed companies by providing added value.”
At present, this collaborative program is taking place with other leading horse feed companies throughout the world. This partnership program allows Western Milling and all other partners from around the world to work with Alltech, a company that is passionate about animal performance. Alltech’s driving force is excellence. Excellence in manufacturing through state of the art facilities, in research through cutting edge laboratories, and a strong commitment to total traceability and quality of products.
The strategic partnership will also enable the partners from around the globe to be part of a loyalty program, which will include sales, marketing and collaborative advertising support as well as hospitality opportunities for partners in the build-up to the Alltech FEI World Equestrian Games, which reflect Alltech’s passion for animal performance and the company’s core values of ‘Passion, Performance and Excellence’.
The Alltech FEI World Equestrian Games will be held in Lexington, Kentucky from September 25-October 10, 2010. Riders from around the world will compete in the eight disciplines that comprise the Games, including show-jumping, dressage, eventing, driving, endurance, vaulting, reining and for the first time in concurrence with the other seven, para-equestrian disciplines. The event is expected to draw an estimated 700,000 spectators, 2,000 journalists, and will account for the largest transatlantic horse transport since D-Day.
Alltech is committed to equine nutrition research, producing and delivering all-natural feed ingredients such as Yea-Sacc® digestive enhancer, Bioplex® organic trace minerals, Bio-Mos®, MTB-100® and Sel-Plex®, nature’s model of organic selenium to optimize horse health and performance. For more information, visit www.alltech.com .