National Beef® plans to introduce NatureSource™ Natural Angus Beef to its retail customers later this month. The program is limited to U.S.-born, antibiotic- and hormone-free, Angus cattle, and complements the 2004 National Beef launch of its Naturewell™ Natural Beef brand.

A company news release says the new program uses only "U.S.- born Angus cattle raised on 100% vegetarian diets. The program's cattle never receive antibiotics or added hormones at any time." The firm says its proprietary NatureSource Verification System™ ensures the corn-fed Midwestern cattle in the program meet strict quality standards and follow strict humanely raised and handled guidelines.

National Beef Packing Company LLC ( is the nation's fourth largest beef processor, and the largest in the U.S. with beef producers holding majority ownership. Its sales exceed $4 billion annually and 12% market share. -- National Beef news release