You know you're trying to raise good-quality cattle. Your 2006 calves are the best you've ever produced. And you know adding to, and capturing, the value in your cattle will improve your bottom line. But how do you do it? Who's looking for cattle like yours? And what new or different markets can be available to you with just a few changes in your management?

Get the answers to these questions and more by attending the BEEF Quality Summit, Nov. 14-15, in Oklahoma City.

Sponsored by BEEF magazine, leaders from across the beef-value chain have been pulled together to provide insights from their perspective that can help beef producers align their production with the optimum markets for their cattle. The BEEF Quality Summit will change the way you think about your business!

The summit opens Tuesday, Nov. 14, with a focus on how beef consumers define quality, delivered by some the biggest players in the retail beef business -- execs from McDonalds USA, Wal-Mart Supercenters, and Outback Steakhouse.

On Wednesday morning, a panel of producers gives its advice on what to look for in selecting a marketing partner. The panel includes:

  • Ken Bull, who oversees all cattle procurement activities, as well as risk management for Cargill Beef.
  • Tracy Brunner is president of Cow Camp Beef.
  • Travis Choat, director of technical services for live operations at Smithfield Beef Group.
  • Mark Harmon, marketing manager for QSA and value-added procurement at Joplin Regional Stockyards.
  • Mark McCully, supply development director for Certified Angus Beef LLC.
  • Bill Mies, VP of national accounts sales for eMerge Interactive.
  • Bill Roser manager of Wheeler Brothers Feedyard in Watonga, OK.
  • Mark Spire, DVM, technical services manager in the large-animal business unit of Schering-Plough Animal Health.
Economist DeeVon Bailey from Utah State University wraps up the morning program with a discussion on the "Costs, trade-offs and risks of producing for a specific market -- Will it pay to produce for a specific market?"

The BEEF Quality Summit concludes with "Link-up Sessions," a unique opportunity designed to provide small-group discussions with participating marketing channel representatives. Use this time to get questions answered, compare programs and "link up" your current and/or future production for added value and profit.

Registration for the two-day conference is just $195 -- including all meals, giveaways and the tradeshow! Register before Nov. 8 and bring a friend or co-worker for only $50! College students can attend for only $50. Call 1-800-722-5334 to register and receive these discount prices. For complete info on the program, speaker biographies and lodging, visit
-- Bill Zimmerman, conference program coordinator