The National Cattlemen's Beef Association (NCBA) has launched two new checkoff-funded Web sites:, and a Spanish-language version of its www.BeefItsWhatsForDinner Web site, showcases checkoff-funded research in a reader-friendly presentation of fact sheets and summaries, graphics, resource listings and a handy glossary of terms. is aimed at the ever-growing Hispanic population and features recipes, nutrition and cooking info developed for Spanish culture and tastes. The latest census data confirms Hispanic buying power is increasing, and is expected to reach upwards of $863 billion in 2007, compared to $212 billion in 1990.
-- Alaina Burt