Beef Quality Assurance certification helps producers demonstrate their commitment to excellence in beef production.
More than 3,500 beef producers took advantage of the Boehringer Ingelheim Vetmedica, Inc. (BIVI) sponsorship of Beef Quality Assurance (BQA) certification for 2013. BQA certification gives producers a way to demonstrate to consumers that the beef they eat is both healthy and wholesome. It also gives producers the tools they need to improve efficiency and profitability by using best practices in ranch management. BIVI joined forces with BQA this year at the National Cattlemen’s Beef Association (NCBA) convention to demonstrate its support to beef producers and the industry.
“We are very proud to partner with Boehringer Ingelheim on this initiative,” said Ryan Ruppert, BQA Senior Director. “BIVI’s commitment to excellence in both great products and great professionals matches our goals and approach, and sponsoring certification shows their dedication to the future of the industry.”
The sponsorship also included financial support to the Beef Cattle Institute at Kansas State University, which developed the certification module as well as several other initiatives throughout 2013, and will be offering even more support to producers and the NCBA organization. BIVI is also making the BQA modules available at no cost to university level animal health and veterinary college students.
“We are delighted with the level of participation in the BQA certification offer,” said David Korbelik, Director of US Cattle Marketing for BIVI. “It shows just how ready producers are to implement practices that better their operation and the industry, and that they understand how incremental changes can make a huge difference in the long run.”
For more information about BIVI’s Prevention Works program, visit www.bivipreventionworks.com. To learn more about the Boehringer Ingelheim Vetmedica, Inc. line of vaccines and other cattle health products, visit www.bi-vetmedica.com/cattle.
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