Should Livestock Publications Accept HSUS Advertising?

This week’s online poll poses the question: “Should livestock publications accept HSUS advertising?” Be sure to leave your thoughts in the comments section after voting.

Discuss this poll 28

Anonymous
on Sep 22, 2013

I read livestock magazines to learn about what is new and other issues that pertain to my product. I don't need to read about the HSUS agenda and I guess you would lose me as a reader. Sounds like you are trying to "get along" by sending out the "lead sheep" What a QUESTION from this magazine.

on Sep 23, 2013

Nope. This question is not a "lead sheep" or a trial balloon. HSUS has inundated comsumer media with its advertising, and moved into the retail side with ads addressing food retailers directly. There now is talk that the organization now wishes to enter the producer side and address producers directly.

Anonymous
on Sep 21, 2013

Dollars spent in ag publications are dollars not spent in the New York Times. And most definitely, if HSUS is going to open the door by placing an ad, then ag publications should take advantage of that opportunity to run an accompanying editorial piece that explains the HSUS agenda and sets straight the facts. Why run from it.... use it to agriculture's advantage. Turn the tables on HSUS for once instead of giving them the reaction they want and expect from agriculture.

Anonymous
on Sep 23, 2013

I agree. Take their money and run and ad in their magazine.

Anonymous
on Sep 21, 2013

Milk 'em dry!

Anonymous
on Sep 21, 2013

Let them advertise but take their money and put an ad in their publications. If they won't let you then sue them. I also like the idea of printing a small article by every ad saying what they are all about.

Anonymous
on Sep 20, 2013

You should accept their ad and their money for the ad. But it should be shown to be a paid ad by HSUS or whomever.
I believe we producers are bigboys and able to decifer their BS.

Anonymous
on Sep 22, 2013

We may be "Big Boys" but the world is bigger than just you reading this BS. It does not belong in a beef magazine and words written cannot be taken away once written. Why in the world can't you just say NO.

Anonymous
on Sep 20, 2013

What additional ammunition against agriculture might one give HSUS when refusing their advertising? Might legal action result against a publication if they have no policy basis by which to reject the ad other than they don't like the group placing the ad? That is after all how HSUS backed the egg producers into a corner. Plus this question fails to give any details as what the ad's message might be and if it is an ad that is respectfully done or if it is the usual type of shock and awe HSUS approach? Acceptance of paid advertising in no way is related to acceptance or buy-in of a group's agenda. It is just like acceptance of advertising from an animal health company does not imply a publication accepts that company's ethics or business principles or for that matter approves of its products and the claims being made.

Anonymous
on Sep 20, 2013

What a bad idea, why would you include their advertising if they are bent on exterminating your industry.

Anonymous
on Sep 20, 2013

HSUS is bent on ending animal ownershp and use of animals for food, fiber, work and even pets. There "former" litigator is now working on the Animal Welfare Act rules that will make youngsters that sell 4H bunnies violators and their parents subject to massive fines and in some states like Minnesota any violation of the AWA is a criminal act. No we should not shun HSUS we must defend all animal ownership rights.

Anonymous
on Sep 20, 2013

In America we have the right to choose. As a publication for the beef industry I hope that you choose not to let those who try to put us (your customers and readers) out of business into our business. Pretty sure that would be a self distructing choice!!!

Anonymous
on Sep 20, 2013

Its a free country, for now, to not advertise for an org that is sworn to destroy your business. !!!!

Anonymous
on Sep 20, 2013

My visceral gut reaction, my heart and my pride say NO! But I live in the USA where we enjoy many freedoms, including the freedom of speech. I think those who abuse our freedoms and drop below any sense of moral and ethical standard undermine these freedoms and over time will erode the foundation upon which we stand. I can only hope that if HSUS does do this that it will backfire and be a catastrophic failure for them. In the mean time, we as ranchers and farmers need to be prepared for such an assault because, should it occur, it will not be the last and it will not be the worst. We are strong, we are unified and we will prevail.

Anonymous
on Sep 20, 2013

Why would you want to run an ad that will hurt you. They have lied to people, and hurt honest business owners. If HSUS was run correctly it would be the greatest thing that ever happened. The animals do need protected, but the ones that treat the animals with love and care do not need to be punished.

Anonymous
on Sep 20, 2013

It is not a good policy to do business with deceitful people or organizations especially those whose public goal is to destroy you!

Anonymous
on Sep 20, 2013

This isn't an issue of "free country" or First Amendment, etc. It's an issue of business sanity! How, by anyone's stretched imagination, would a livestock publication today, even CONSIDER the defacto endorsement of an organization who's expressed intent is to end modern food animal production. This isn't an issue of good journalism or readership. It's a moral and ethical issue that breaches the confidence of every professional food animal producer that picks up such a publication. Ultimately, a suicidal decision for any livestock publication.

Anonymous
on Sep 20, 2013

While some readers may be offended by ads from the HSUS and other groups, preventing them from advertising in our trade magazines is not the solution to the problems faced by the livestock industry.

Anonymous
on Sep 20, 2013

Don't think they would let us advertise beef.

Anonymous
on Sep 20, 2013

Heavens no we shouldn't take the snakes advertising. "A young boy was on top of a mountain during the fall of the year and a snake talked to him asking him to take him to lower country. Reluctantly to boy did when the snake promised not to bite him. When the boy got the snake to lower elevation he sat the snake in the grass and it bit him. The boy said you promised you wouldn't bite me. The snake said you knew what I was when you picked me up"

Anonymous
on Sep 20, 2013

Money is still green!

Anonymous
on Sep 20, 2013

Yes, this is a free country and as such the owners of this magazine have the right to pick and choose the advertisers they want to accept. It's a free country for everybody.

Anonymous
on Sep 20, 2013

good place for them to waste their money.

Anonymous
on Sep 20, 2013

Why comprimise your values and advertse something you don't believe?

Anonymous
on Sep 20, 2013

Yes but censer the content.

Anonymous
on Sep 20, 2013

Plus they would accept an add from a packer or breeder in their publications!

Anonymous
on Sep 20, 2013

Put HSUS advertisements in your magazine and I will drop the subscription.

Anonymous
on Sep 20, 2013

Take their money for the ad AND run an article explaining what the agenda for HSUS is.
John Dykers

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