Some in the beef biz are unhappy with the "fluffy cows" craze. The man behind the "fluffy" shares his take on the opportunities for beef advocacy.
Cows have gone viral. Fluffy cows, that is. Internet memes and YouTube videos have a way of spreading, well, like a virus. You can’t really tell what’s going to become a huge story until it does, but chances are pretty good that by now you’ve seen a Facebook status, Twitter post, or morning-show segment about the latest Internet sensation. Fluffy cows are everywhere, it seems. Oh, okay, as it turns out the fluffy cows at the heart of the latest viral craze aren’t actually cows either… they’re bulls. Totally different, but “fluffy bulls” doesn’t have quite the same ring to it. A little emasculating to the bull, too.
The story goes something like this: a picture of one of Lautner Farms’ many, many club-calf A.I. sires found its way to popular social site Reddit, and the rest is history. Before you know it, the Today show had picked up the story, and the craze was trending on Twitter.
With every Internet sensation, however, there are two sides to every story. In the case of fluffy cows, not everyone associated with the beef industry was pleased to have the attention of the media and John Q. Public focused squarely on the beef biz – or more to the point, on the show cattle segment in particular.