Tired of the negative image being portrayed regarding animal agriculture, the Montana Farm Bureau Federation is fighting back - one billboard at a time.

The billboards, with a photo and slogan, are part of a year-long campaign by the MFBF to put a face on agriculture and show that producers really do care for their animals.

The newest billboard was unveiled in Missoula, Mont., on Nov. 9, just in time for the MFBF Convention held there.

Using funding provided by the Montana Beef Council, the Montana Farm Bureau Federation has previously posted billboards in Billings, Mont. MFB members have also posted road signs across the state on highways and byways, from Custer to Dillon and from Ronan to Glasgow.

“We're trying to combat the negative image of animal agriculture that has come up in the press lately,” said Sue Ann Streufert, director of member relations at MFBF. “We want people to know we truly care for our animals.”

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