Mike and Lynn Martz, DeKalb County Farm Bureau members who own and operate a custom cattle feedlot in Maple Park, are used to dealing with the public. However, in the past when it came to dealing with tough questions from consumers about beef production, Mike Martz admitted he didn't always have the best answers.To get those answers, Mike and Lynn enrolled in the Beef Checkoff’s relatively new Masters of Beef Advocacy (MBA) program managed by the National Cattlemen’s Beef Association (NCBA).

“We felt we needed to be more educated about the issues and how to explain ourselves,” Mike told FarmWeek. “We’ve got to tell our story.”

They took classes and were tested through the MBA program on modern beef production, animal care, beef safety, nutrition, environmental stewardship, and the Beef Checkoff.

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