As high schools and colleges around the country enter graduation season, the checkoff-funded Masters of Beef Advocacy (MBA) program just set a single month record adding 254 new graduates in April. The breaks the previous record of 211 set in March. As of early May, the program boasts 1,366 graduates and 1,484 current students (2,850 total participants to date).

“This is a significant milestone for the MBA program,” says Daren Williams, executive director of communications for the National Cattlemen’s Beef Association, which contracts to manage the MBA program for the beef checkoff. “We are facing tough accusations from critics about our modern food production, and we have no choice but to take our story directly to consumers in our local communities and in the global online community. That’s what graduates of the MBA program are doing every day.”

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