The beef checkoff program is the first commodity to be inducted into the Multi-Unit Foodservice Operators (MUFSO) “Supplier Hall of Fame.” Paul Frumkin, deputy managing editor of Nation's Restaurant News, which produces the award, says hall-of-fame induction is reserved for “those select few suppliers who have set a standard of excellence for an entire industry through their outstanding commitment to quality, delivery and service.” Other inductees in MUFSO's 47-year history are American Express, Ecolab, Coca-Cola and Rich Products.