Animal cruelty should be stopped in its tracks, not redistributed through videos
The Animal Ag Alliance (AAA) is suggesting undercover activists who witness and record animal mistreatment be held accountable and prosecuted to the fullest extent of the law for not immediately reporting the incident. Alliance members made the recommendation in light of the growing number of activist groups hiring individuals to seek illicit employment at ranches, feedyards and processing plants solely for the purpose of capturing video that condemns animal agriculture. The video is frequently produced and released to the media months after the alleged mistreatment occurred as activists plan a strategic media campaign.
AAA is a coalition of producers, organizations, suppliers, processors and retailers communicating the important role of animal agriculture. The group emphasizes animal well-being is central to producing safe, high-quality, affordable food and other products essential to consumers around the world.
The alliance strongly encourages all food animal owners to implement care guidelines, provide worker training and establish policies holding all employees accountable for their actions. Employers should screen potential employees closely to protect against illicit employment by activists, according to AAA.