Animal agriculture was under attack at the Animal Rights (AR) 2010 Conference and the Humane Society of the U.S.-hosted Taking Action for Animals (TAFA), two of the nation's largest animal rights events. Both meetings were held in Washington, D.C. during July 2010.

AR 2010 and TAFA brought together more than 1,000 activists to discuss the political strategy of the animal rights movement. Speakers at both conferences provided participants with tactics to target the animal agriculture industry through demonstrations, litigation and ballot initiative campaigns. Animal activist leaders taught attendees how to utilize social media tools to fundraise and share videos from undercover operations.

While HSUS launched TAFA in 2005 in an attempt to distance itself from the violent tactics embraced by many attendees of the AR 2010 conference, the core messaging and highly emotional images used to promote veganism at both events was eerily similar.

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