The Cattlemen’s Beef Board (CBB) unanimously approved a $40.6-million budget for Fiscal 2011, down 7.4% from the Fiscal 2010 budget and representing a decline of about 24% in the last five years.

The approval came during the Beef Board’s meeting on July 31, at the close of the 2010 Cattle Industry Summer Conference in Denver. The 2011 budget still must be approved by USDA but includes the following budget components:

  • $17.4 million for promotion, including advertising, foodservice, retail and veal promotion, and new-product development.

  • $7.2 million for research programs, including beef safety, product enhancement, nutrition research, and market research.

  • $3.3 million for consumer information programs, which includes consumer public relations and information, and outreach to nutrition influencers.

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