North American Limousin Hall of Fame Inducts Oklahoma’s Holloway

The North American Limousin Hall of Fame inducted Ken Holloway, Chattanooga, Okla., in a special ceremony July 15. The gathering was in conjunction with the National Junior Limousin Show and Congress (NJLSC) and the All-American Limousin Futurity (AALF) in Amarillo, Texas.

The honor recognized Holloway’s leadership in improving and merchandising the Limousin breed. His friends Bret Begert, Allison, Texas; Bruce Brooks, Marietta, Okla.; Gail Ratliff, Westphalia, Kan.; Mark Smith, Ankeny, Iowa; and Dan Wedman, Calumet, Okla., led the tribute.

“Ken’s love and dedication to the cattle and people of the breed are obvious,” Begert said. “It is not a fad for him. It has been a lifelong endeavor.”

From the breed’s beginnings in North America to today, Holloway’s “colorful character and deep-rooted, unyielding, selfless passion for the cattle make it long overdue that he be recognized with this highest honor,” wrote Wendell Geeslin of Colorado and Bruce Lawrence of Texas, co-chairmen of the Hall of Fame nomination committee, in announcing the selection earlier this summer.

“The North American Limousin Foundation (NALF) is forever indebted to him for his legacy of leadership that significantly has affected merchandising, improvement of genetics and management, and the evolution of our organization,” they also wrote.

Holloway graduated in 1966 from Oklahoma State University, where he majored in animal husbandry and competed on the livestock-judging team. He then was a field representative for the American Shorthorn Association for three years and the livestock industry coordinator for the Oklahoma Department of Agriculture for two years.

He formed his sales-management and marketing firm, American Cattle Services (ACS), in 1971. ACS has managed the AALF (formerly the World Limousin Futurity) since its inception in 1974.

Additionally, Holloway and his wife, Sue Ann, started their own Limousin herd, Coyote Hills Ranch, in 1971. In that real-world setting, Holloway has practiced what he has preached – perfecting his product and creating a marketing environment that rewards efficient beef production and greater red-meat yield.

“Not only did Ken set a marketing standard of excellence for Limousin that other pure beef breeds envied,” Wedman said, “but in those same years, he was also building a leading purebred Limousin operation of his own.”

Among his many past honors and achievements, Holloway was the Oklahoma Cattlemen’s Association (OCA) cattleman of the year in 2006, NALF president in 2002 and OCA president from 1999 to 2001. The North American Limousin Junior Association (NALJA) bestowed honorary membership on him in 1999, and the Oklahoma Limousin Breeders Association (OLBA) presented him with its Lifetime Achievement Award in 1996.

“Still, his greatest gift to production agriculture possibly is his willingness to share his knowledge and teach anyone willing to learn,” said Kyle Haley, editor of the Limousin World magazine.

The NALF Board of Directors created the Hall of Fame in the mid-1980s to recognize extraordinary individuals who have given of their time and talents to advance the breed. The honor’s prestige is illustrated by the fact that only three other individuals have been so recognized: Floyd McGown, Texas, 1991; Dale Runnion, Colorado, 1993; and Leonard Wulf, Minnesota, 2000.

As is the usual custom, NALF will display a bronze in its home office to honor Holloway’s induction and his contributions to the breed. The organization also has established a scholarship to commemorate the tribute, and anyone wishing to make a tax-deductible contribution to that fund may do so by contacting NALF at (303) 220-1693.

You can still get free marketing insights!

Missed our USDA Report marketing seminar? View it on demand and benefit from the insights and analysis that will help your bottom line.

How USDA Report Will Impact Crop Prices
And Your Bottom Line

Check it out now

Search 3.8+ million listings

Sponsored Introduction Continue on to (or wait seconds) ×