My View From The Country http://beefmagazine.com/blog/13969/feed As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production. en Huh? Some See Industry’s Beef Quality Progress As Bad News http://beefmagazine.com/blog/huh-some-see-industry-s-beef-quality-progress-bad-news <div class="node-body blog-body">With today’s price levels, it seems that everyone is looking for a reason to make it go lower. Whatever your thoughts on beef quality changes, we can’t ignore what that improvement has meant to beef demand.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/huh-some-see-industry-s-beef-quality-progress-bad-news" target="_blank">read more</a></p> http://beefmagazine.com/blog/huh-some-see-industry-s-beef-quality-progress-bad-news#comments Beef Quality My View From The Country Thu, 18 Sep 2014 13:33:00 +0000 79941 at http://beefmagazine.com Ray Rice Incident Underscores To Cattle Industry The Power Of Video http://beefmagazine.com/blog/ray-rice-incident-underscores-cattle-industry-power-video <div class="node-body blog-body">From a cattle industry standpoint, I think the Ray Rice incident illustrates just how much we have to change and revamp the way we get our message out to consumers.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/ray-rice-incident-underscores-cattle-industry-power-video" target="_blank">read more</a></p> http://beefmagazine.com/blog/ray-rice-incident-underscores-cattle-industry-power-video#comments Business Beef Advocacy My View From The Country Mon, 15 Sep 2014 18:26:00 +0000 79811 at http://beefmagazine.com <p>nning back Ray Rice of the Baltimore Ravens addresses a news conference with his wife Janay at the Ravens training center on May 23, 2014 in Owings Mills, Maryland. Rice spoke publicly for the first time since facing felony assault charges stemming from a February incident involving Janay at an Atlantic City casino.</p> <div class="image_title"> <dl> <dt> Credit: <a data-close-and-redirect="true" data-search-link="Photographer" href="http://www.gettyimages.com/search/2/image?artist=Rob+Carr&amp;family=editorial" id="photographer">Rob Carr</a> / Staff</dt> </dl> </div> <p>&nbsp;</p> Just When We Thought The Bubble Might Break, The Cattle Market Surprises Us http://beefmagazine.com/blog/just-when-we-thought-bubble-might-break-cattle-market-surprises-us <div class="node-body blog-body">Despite all the reams of data and sophisticated modeling, and the acknowledgement that fundamentals eventually determine the price, in the short term, it is often fear and greed that rule the day. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/just-when-we-thought-bubble-might-break-cattle-market-surprises-us" target="_blank">read more</a></p> http://beefmagazine.com/blog/just-when-we-thought-bubble-might-break-cattle-market-surprises-us#comments Ranch Management Cattle Markets My View From The Country Thu, 11 Sep 2014 18:48:00 +0000 79641 at http://beefmagazine.com Read Between The Lines Of HSUS Rhetoric http://beefmagazine.com/blog/read-between-lines-hsus-rhetoric <div class="node-body blog-body">The Humane Society of the United States is playing the long game, acknowledging that while changing the opinions of mature Americans might not be possible, children are fertile ground for indoctrination. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/read-between-lines-hsus-rhetoric" target="_blank">read more</a></p> http://beefmagazine.com/blog/read-between-lines-hsus-rhetoric#comments Business Animal Activists My View From The Country Thu, 28 Aug 2014 20:44:00 +0000 79081 at http://beefmagazine.com The Beef Industry’s Next Era Will Be Even Better; Prepare For It http://beefmagazine.com/blog/beef-industry-s-next-era-will-be-even-better-prepare-it <div class="node-body blog-body">The productivity and efficiency the industry has gained from a total systems approach compared to the past is almost mindboggling. You still see those in the industry with a commodity mindset, but those producers are now the anomaly and not the norm.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/beef-industry-s-next-era-will-be-even-better-prepare-it" target="_blank">read more</a></p> http://beefmagazine.com/blog/beef-industry-s-next-era-will-be-even-better-prepare-it#comments Cattle Industry Structure My View From The Country Thu, 28 Aug 2014 20:44:00 +0000 79091 at http://beefmagazine.com Why The Movie “Noah” Upset This Rancher http://beefmagazine.com/blog/why-movie-noah-upset-rancher <div class="node-body blog-body">Who knew that Noah, the Biblical hero of the Great Flood, was actually one the first environmental activists? Troy Marshall gives his review of the movie "Noah."</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/why-movie-noah-upset-rancher" target="_blank">read more</a></p> http://beefmagazine.com/blog/why-movie-noah-upset-rancher#comments Environment Business My View From The Country Thu, 21 Aug 2014 16:38:00 +0000 78771 at http://beefmagazine.com Future Of The National Beef Checkoff Remains In Doubt http://beefmagazine.com/blog/future-national-beef-checkoff-remains-doubt <div class="node-body blog-body">What's ahead for the national beef checkoff? A draft report from the Beef Checkoff Enhancement Working Group suggests revising the system so more contractors can be involved and increasing the producer contribution to $2. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/future-national-beef-checkoff-remains-doubt" target="_blank">read more</a></p> http://beefmagazine.com/blog/future-national-beef-checkoff-remains-doubt#comments Cattle Industry Structure My View From The Country Thu, 21 Aug 2014 14:53:00 +0000 78761 at http://beefmagazine.com A New Puppy Teaches This Old Dog New Life Lessons http://beefmagazine.com/blog/new-puppy-teaches-old-dog-new-life-lessons <div class="node-body blog-body">In a few short days, our new puppy has made everyone in our family smile a little more, and made me realize that’s a job that shouldn’t be left just to the puppy.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/new-puppy-teaches-old-dog-new-life-lessons" target="_blank">read more</a></p> http://beefmagazine.com/blog/new-puppy-teaches-old-dog-new-life-lessons#comments Business My View From The Country Mon, 18 Aug 2014 13:41:00 +0000 78581 at http://beefmagazine.com Should We Meet Consumer Desires, Or Educate Them? http://beefmagazine.com/blog/should-we-meet-consumer-desires-or-educate-them <div class="node-body blog-body">Every person I know who has ventured into a branded beef direct marketing system has undergone a fairly radical transformation – changing their focus from cattle to beef, and from markets to consumers.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/should-we-meet-consumer-desires-or-educate-them" target="_blank">read more</a></p> http://beefmagazine.com/blog/should-we-meet-consumer-desires-or-educate-them#comments Beef Marketing/Product Promotion Beef Quality Beef Advocacy My View From The Country Thu, 14 Aug 2014 20:03:00 +0000 78501 at http://beefmagazine.com Why Is Death Loss Increasing In Heavier Beef Cattle? http://beefmagazine.com/blog/why-death-loss-increasing-heavier-beef-cattle <div class="node-body blog-body">Lots of good cattlemen believe there’s a trend taking place – that there’s something we’re doing from either a management or genetic standpoint that is increasing the health risk and susceptibility of larger-weight feedlot animals. Is it true? BEEF discusses. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/why-death-loss-increasing-heavier-beef-cattle" target="_blank">read more</a></p> http://beefmagazine.com/blog/why-death-loss-increasing-heavier-beef-cattle#comments Ranch Management Feedlots Business Health My View From The Country Thu, 14 Aug 2014 20:03:00 +0000 78511 at http://beefmagazine.com