Most Recent Blog Posts

Jan 15, 2015

The end of COOL is certain, but it sure is taking a long time to die2

With all the discussion that COOL caused within the industry when it was implemented, it is striking how little discussion there is about it today as....More
Jan 15, 2015

Have we seen the top of the cattle market, or is it still ahead?

A number of factors, including global economic growth, the continuing strength of beef demand, and input costs will all be instrumental in the cattle....More
Jan 08, 2015

Making some sense of a topsy-turvy December cattle market

There will continue to be ebbs and flows to the cattle market. However, as producers, we can take heart in the fact that the overall trend is intact....More
Jan 08, 2015

10 goal-setting questions to ask yourself for the coming year

Less than 10 days into 2015, I would wager that a lot of resolutions have already been put aside....More
Dec 31, 2014

Here’s the secret to realizing your New Year resolutions2

The key to keeping your resolutions in 2015 is to make sure they align with your priorities....More
Dec 31, 2014

5 biggest themes for the U.S. cattle industry in 20141

My votes for the five biggest themes of a very remarkable 2014 include: record prices, an industry’s confirmation of the current checkoff, the....More
christmas on the ranch
Dec 25, 2014

There’s nothing like celebrating Christmas on a ranch1

Living on a ranch doesn’t make kids immune from materialism, greed or selfishness, but it does tend to mitigate it....More
USDA secretary tom vilsack
Dec 23, 2014

USDA Secretary folds on second checkoff; now what?

As expected, USDA Secretary Tom Vilsack announced this week that he won’t pursue a second checkoff. USDA Secretary Vilsack accomplished what few....More
Dec 18, 2014

Greatest bull market in the U.S. economy is the beef business

Comparing year-to-year averages, almost any class of cattle is up 25% over last year, with the majority up 30-50%....More
Dec 18, 2014

What’s the greatest Christmas gift of all?2

I think it is one of the unique and truly great things about agriculture that at the busiest and most challenging times we tend to gather around our....More
Dec 11, 2014

Street protesters: Be mad at the government, not police6

The challenge for any society is to have enough government to allow freedom and progress to exist, but to also limit government so that freedom and....More
Dec 11, 2014

Life was good when our only worry was herd expansion4

However, I couldn’t help but ask myself, if I were a betting man, which do I believe poses the biggest risk, and which do I believe is more likely to....More
Dec 04, 2014

Why portion size isn’t a major issue for the beef industry1

The beef processing and retail system will continue to innovate and deal with larger cuts of meats....More
Dec 04, 2014

Agriculture can’t allow outsiders to define sustainability8

Everyone is 100% for sustainable agriculture, but there is wide disagreement on what that looks like and how it will be measured and verified....More
Nov 26, 2014

Immigration Reform Continues To Be A Political Football5

What’s ironic about the politics of immigration reform is that both the right and the left benefit from not doing anything and keeping the issue....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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