Most Recent Blog Posts

Jan 21, 2016

Get ready for an interesting year in the cattle business

2016 is shaping up to be a year that will keep us all on our toes. From the cattle market to the ballot box, this year’s storylines will find their....More
Jan 21, 2016

Has the cattle market found the bottom?

Predicting the cattle market is fraught with uncertainty, but it looks like things are getting better. Have we finally found the bottom?....More
Jan 07, 2016

A rancher’s thoughts on Chipotle and the Oregon standoff3

We do love bad news. That means, in light of this week’s headlines, the industry’s first priority has to be to avoid negative publicity....More
Dec 29, 2015

Where’s the new NCBA CEO?1

NCBA’s leadership should be commended for not taking the easy road but rather taking their time in selecting their new CEO....More
Dec 21, 2015

Let’s just say it: Ranch women prove equality of the sexes is a myth

Political correctness aside, it needs to be said—men and women are not equal....More
Dec 17, 2015

Climate change agreement falls short of any significant impact1

The COP 21 climate conference was a huge success in terms of political maneuvering, but falls short when it comes to substance....More
Dec 10, 2015

COOL: Let’s pick up the pieces and move on2

The beef industry has a tendency to spend more time explaining why negative events occur, instead of working to ensure these mistakes are not....More
Dec 03, 2015

Thoughts on sports, a lame duck and climate change1

The great irony of political correctness is you can’t hold leaders responsible for their actions as long as they continue to say the right thing....More
Nov 19, 2015

Opportunities for young producers are out there. Are you ready to grab them?

This is a fiercely competitive business that requires you to not just work very hard, but to work very smart. Yet, there are opportunities for young....More
Nov 12, 2015

Are you ready to pass the ranch on to the next generation?

The conversation about the ranch’s future can be hard; but at some point, you need to take the plunge....More
Oct 29, 2015

Why we all need to draw boundaries between family and business

For many, one of the incentives of ranching is the ability to work together as a family. But you have to know where to draw the boundaries between....More
Oct 22, 2015

Ponder this: Has the U.S. lost sight of the individual?4

There’s no doubt America has changed; are we losing our individualism as government power increases?....More
Oct 14, 2015

Is the cattle market a roller coaster or an unopened parachute?

The cattle business is not for the weak of heart or mind; it never has been and likely never will be. Now more than ever, it’s time to plan your work....More
Oct 14, 2015

California cracks down on antibiotic use in food animals1

As laws and regulations increase, and as resistance to antibiotic use in food animals grows in the minds of consumers, the issue will ultimately find....More
Oct 08, 2015

When you realize getting old isn’t that bad

We all grow older. The question is, do we grow wiser as well?....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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