Most Recent Blog Posts

May 22, 2014

Today’s Lack Of Debate Hurts Our Chances For Progress

Rather than sharing and discussion, there seems to be a tendency these days to avoid viewpoints that are oppositional or different....More
May 22, 2014

In Marketing Beef, We Shouldn’t Shoot Into The Middle

since the majority of beef product is sold on a commodity basis, those products that look to capitalize on negative and invalid consumer perceptions....More
May 15, 2014

Livestock Producers Must Embrace Climate Change

Ranchers are environmentalism’s most avid followers, as stewardship of the environment and the land isn’t a noble concept; it’s the primary name of....More
May 15, 2014

Market Watch – All Eyes Are On Planting And Demand

Those watching the markets seem to be focused on two primary things right now – the progress of corn planting and beef demand....More
May 08, 2014

Hey, Kids, Want To Work In Ag? Go To Law School

I’m not sure the industry will benefit from this new and inevitable environment that is building, but the lawyer class will certainly do well....More
May 08, 2014

I Deal With Super Mamas Every Day; In The House & Out

There is no greater embodiment of love in life than the love of a mother....More
May 01, 2014

I’m Likely In The Minority, But I Love Heat Detecting

I love heat detecting and artificial insemination (AI) season. Heat detecting forces one to slow down and observe. If one is going to do a good job....More
May 01, 2014

Anemic Economic Growth Is Not The Beef Industry’s Friend

I’m as bullish as anyone can be about the future of the cattle industry, but I think the most significant threat is the overall performance of the U....More
Apr 24, 2014

Pork Is Helping To Put The Sizzle In Beef Demand

Typically the peak of beef demand, this year’s grilling season is approaching with just a bit of nervousness given the cost of beef at retail this....More
Apr 24, 2014

My Epiphanies Today Tend To Be More Painful

When I was young, life was pretty exciting. There were a lot of universal truths that I discovered for the first time that came on like epiphanies....More
Apr 17, 2014

Competing Visions Challenge American Angus Association

Recent moves at the American Angus Association open the door for trends that have been occurring to accelerate....More
Apr 17, 2014

Bundy Case Is A Requiem For Property Rights In America

The sad reality is that private property rights no longer exist. You can hold your land until the government decides to take it. It’s just a much....More
Apr 10, 2014

Aren’t Ranching & Marathon Running Kind Of Synonymous?

I read recently that during the agricultural era, the identity and value of a man was most often tied to his relationship with his family and his....More
Apr 10, 2014

Chicken Is Just A Carrier For The Taste Of The Special Sauce

I’d forgotten just how tasteless and bland chicken on its own really is. The reason we in the beef industry talk about price so much is because the....More
Apr 10, 2014

Great Managers Work To Take Calculated Risks

Great managers take calculated risks. They embrace them and have the confidence to overcome them. That is the essential key to risk – not avoiding it....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contribur Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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