Most Recent Blog Posts

Mar 19, 2015

It’s time to change our woeful beef marketing system1

When cattle margins return to more historical levels, the need for radical, rapid change to the beef industry marketing system will become more....More
Mar 19, 2015

Supportive neighbors help make my ranch better

I know I’m guilty of sometimes thinking that the rural American experience is superior in a lot of ways to its urban counterpart, but can you blame....More
Mar 12, 2015

Relax, everyone. Beef is still king!1

As an industry, we’ve been trained to focus on supply, whether that’s beef tonnage, or pork and poultry tonnage. Equally important, however, is....More
Mar 12, 2015

Auction talk: Are you a bull, a peacock, a sandbagger or a stealth player?

An auction is price discovery at its most visceral level. While there are no friends at an auction, it’s a truly friendly competition in which....More
Mar 05, 2015

Despite the anticipation, calving season always ends with a weary rancher4

I’ve found you can treat the calving season blues by walking through the calves, but there are only three definitively known cures....More
beef industry has opportunity to lead sustainability discussion
Mar 05, 2015

3 things U.S. beef producers should celebrate this week1

From a cattle industry perspective, we had a lot of good news over the last couple of weeks....More
Feb 26, 2015

The beef industry carried a knife to a dietary guidelines gunfight12

The beef industry needs to understand the battle we’re fighting and begin to use our greatest asset – the consumers of our product....More
Feb 26, 2015

Obama’s veto of the XL pipeline sends a message10

To no one’s surprise, President Obama has made it clear that he still has no intention of working with Congress....More
Feb 19, 2015

How does the beef industry know which issues are critical?

Livestock producers failed to appreciate early on the gravity of the animal welfare movement, and sustainability is likely the next such issue....More
Feb 19, 2015

It’s time to burn our boats and signal no retreat to anti-meat activists15

I don’t think I’ve ever before seen such a level of concern as that plaguing folks in the beef industry who have been dealing with the looming....More
Feb 12, 2015

What happened to open interest in the cattle futures market?

attlemen have a tendency to cuss the speculators, but they provide much-needed liquidity to the markets....More
Feb 12, 2015

9 lessons to make your ranching life richer1

Here is my “CliffsNotes” version of nine guidelines for a better, more fulfilling life on the ranch....More
Feb 05, 2015

A new age for feeder cattle marketing is upon us

We’re still a ways away from truly differentiating feeder cattle based on value, but we have moved beyond the starting blocks....More
Feb 05, 2015

6 can’t miss cattle industry events to put on your calendar

Here are six annual events that I automatically black out on my calendar every year....More
Jan 29, 2015

I was listening; I just didn’t really hear what my wife said1

Somebody forgot to tell me how fast my little girl is transforming into a young lady....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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