Most Recent Blog Posts

Apr 16, 2015

A spirited debate between the bulls & the bears on the market and moisture1

Over time, I suppose everything evens out, but I have to admit that the bulls seem to enjoy the ride a whole lot more than the bears....More
Apr 16, 2015

Why every parent wishes they could turn back time3

The only thing I know for certain is that kids grow up too fast, and everyone I talk to wishes they would have taken the time to enjoy the moments....More
Apr 08, 2015

Who is the best leader for the beef industry? We all are

We’ll never persuade the elites, but we can inspire and communicate with those who work every single day in the beef industry to make a living for....More
Apr 08, 2015

Beat the rancher’s curse; stop assuming people can read your mind1

It’s a lot easier today to overcome the rancher’s curse than in the old days. After all, texts and emails allow us to build up to that actual two-way....More
Credit: Jupiterimages
Apr 02, 2015

It’s not scalable or practical, yet the food movement marches on2

For the food movement to achieve its aims, modern agriculture must cease to exist....More
Apr 02, 2015

It's time for a beef movement! Let's sell the sizzle

The beef industry has the right story and the facts are on our side, but I think we lack the allure of a movement. It's time to stat selling the....More
what cow-calf producers could learn from grain farmers
Mar 26, 2015

Here’s what cow-calf producers can learn from grain farmers3

There’s no doubt, times are good. But grain producers saw a similar high and their story didn’t end well. Should we take a lesson from them and....More
Photo courtesy of the Beef Checkoff
Mar 26, 2015

Battle over dietary guidelines is all about politics, not science3

The DGAC’s move away from nutrition and science in in order to advance a philosophy and agenda under the great “sustainability” umbrella sent shock....More
Mar 19, 2015

It’s time to change our woeful beef marketing system1

When cattle margins return to more historical levels, the need for radical, rapid change to the beef industry marketing system will become more....More
Mar 19, 2015

Supportive neighbors help make my ranch better

I know I’m guilty of sometimes thinking that the rural American experience is superior in a lot of ways to its urban counterpart, but can you blame....More
Mar 12, 2015

Relax, everyone. Beef is still king!1

As an industry, we’ve been trained to focus on supply, whether that’s beef tonnage, or pork and poultry tonnage. Equally important, however, is....More
Mar 12, 2015

Auction talk: Are you a bull, a peacock, a sandbagger or a stealth player?

An auction is price discovery at its most visceral level. While there are no friends at an auction, it’s a truly friendly competition in which....More
Mar 05, 2015

Despite the anticipation, calving season always ends with a weary rancher4

I’ve found you can treat the calving season blues by walking through the calves, but there are only three definitively known cures....More
beef industry has opportunity to lead sustainability discussion
Mar 05, 2015

3 things U.S. beef producers should celebrate this week1

From a cattle industry perspective, we had a lot of good news over the last couple of weeks....More
Feb 26, 2015

The beef industry carried a knife to a dietary guidelines gunfight12

The beef industry needs to understand the battle we’re fighting and begin to use our greatest asset – the consumers of our product....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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