Most Recent Blog Posts

Apr 20, 2016

Beef demand? Maybe it is our job!

Building beef demand is the business of everyone in our industry....More
Apr 14, 2016

The coming revolution in cattle genetics4

The seedstock industry has been trying to produce low-input, high-output cattle for a long time. Are we finally reaching the stage where that is....More
Mar 31, 2016

NCBA should take heed from the political parties

The beef business can learn a lesson from the present state of politics—listen to your base....More
Mar 24, 2016

Is agriculture destined to lose the conversation on sustainability?9

It’s time to trade in the suits, ties and wing tips for boots and a hat and to start sharing the passion and commitment to sustainability that nearly....More
Mar 17, 2016

Senate fails to pass GMO labeling law, throws issue into a backspin2

Perception is reality and that means GMO labeling will ultimately be dictated. The question is to what degree and by whom....More
Mar 10, 2016

What will the 2016 election mean to agriculture?2

With the primaries now shaping up and providing a somewhat less murky picture of the 2016 presidential election, the question arises about how....More
Mar 03, 2016

The message was sent on Super Tuesday2

What’s more important: sending a message or winning the election?....More
Feb 25, 2016

Are marketplace concerns legitimate?

Is increased market risk and volatility the new norm? What should we really be concerned about?....More
Feb 18, 2016

For political junkies, the fun is just beginning5

Do Bernie and The Donald really have a chance at the nomination? The strange world of politics is getting even stranger....More
Feb 04, 2016

40 mph winds and 14 inches of snow is Mother Nature’s wakeup call1

Nothing is better than working side-by-side with Mother Nature when she is agreeable, but nothing is crueler than when she is not....More
Jan 28, 2016

We won’t solve our market woes in San Diego, but we aren’t shying away from them, either

We won’t solve all our problems this week in San Diego, but we will take positives steps in the right direction....More
Jan 21, 2016

Get ready for an interesting year in the cattle business

2016 is shaping up to be a year that will keep us all on our toes. From the cattle market to the ballot box, this year’s storylines will find their....More
Jan 21, 2016

Has the cattle market found the bottom?

Predicting the cattle market is fraught with uncertainty, but it looks like things are getting better. Have we finally found the bottom?....More
Jan 07, 2016

A rancher’s thoughts on Chipotle and the Oregon standoff3

We do love bad news. That means, in light of this week’s headlines, the industry’s first priority has to be to avoid negative publicity....More
Dec 29, 2015

Where’s the new NCBA CEO?1

NCBA’s leadership should be commended for not taking the easy road but rather taking their time in selecting their new CEO....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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