Most Recent Blog Posts

Jul 16, 2015

Imagine the perfect operation. Is that your ranch?1

we all need to ask the question, “What does our perfect ranch look like?”....More
Jul 09, 2015

NCBA should take a slow approach in finding a new CEO2

As NCBA searches for a new CEO, its volunteer leaders should take some time to evaluate not only what type of individual they want to lead the....More
Jul 09, 2015

Searching for a reason to be bearish? Look beyond the cattle market fundamentals1

When things are this good, as they are in today's cattle market, we have to find a reason for it to move lower. What are the major factors at play?....More
Jul 02, 2015

Psuedo-science be darned; enjoy your fireworks and your hamburgers1

Psuedo-science and a willing media have turned the tide in the food debate....More
Jul 02, 2015

Changes at NCBA offer the industry a window of opportunity3

A change at the top at NCBA is an opportunity for the beef industry to reassess....More
Jun 25, 2015

Trouble finding good employees? It might be you, not them1

One bad employee can be devastating to a small business. So why do we spend twice as much time evaluating a potential new herd sire as we do....More
Jun 25, 2015

What the Confederate flag, antibiotics and the environmental movement have in common2

At first blush, it may appear that the current discussions in our country about the Confederate flag, how cattle producers use antibiotics and the....More
Jun 18, 2015

Innovation and sustainability: The devil is in the definition3

The problem with the concepts of sustainability and innovation is that where you stand on them depends a lot on where you sit....More
Jun 18, 2015

Are no-input cattle a no go?5

Back in the 80s, the big-framed, maximum-growth cattle ruled the day. That changed and now we’re chasing the no-input cow. But have we gone too far....More
Jun 11, 2015

The trouble with change is it isn’t as easy as it should be

The trouble with adopting all these new management ideas is that the learning curve can be pretty steep. Take, for instance, changing your grazing....More
Jun 11, 2015

Feedyard losses: How bad is it?2

While the last 18 months have been one of the great bull markets in history for cow-calf producers, feedyards have not enjoyed quite the same....More
Jun 04, 2015

Ag labor has changed; has your management changed with it?

The labor paradigm in modern ranching has changed, with fewer ranch-raised kids available to hire. That means the labor force will increasingly....More
Jun 04, 2015

The problem with June: Tractor fixin’& honey-dos aren’t my cup of tea

Others see June as green grass, young healthy calves and the start of summer. I see June as the penitence I have to pay for living a truly great life....More
May 28, 2015

Genetic evaluation is now in the hands of commercial cattle producers3

Long the purview of the seedstock business, genetic and genomic evaluation tools are now in the hands of commercial producers....More
Beef Checkoff Photo
May 28, 2015

Memorial Day is more than a grilling holiday1

Cattle producers tend to look at Memorial Day for its reputation as one of the top beef consumption holidays of the year. But Memorial Day means much....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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