Most Recent Blog Posts

Sep 22, 2016

Corn or cattle? Neither look good, but at least corn farmers know why

The good and bad news for the grain market is that we know what it will take to raise prices. The good and bad news for the cattle market is that....More
Sep 15, 2016

Simple choices? Not in this election1

In a world that teaches there is no right or wrong, the cattle business stands as a testament to the fallacy of that notion. That’s what makes the....More
Sep 08, 2016

We can’t make sense out of a nonsensical world3

It’s frustrating trying to make sense out of a nonsensical world. But that doesn’t stop this BEEF columnist from trying....More
Sep 01, 2016

Here’s what I like about ranchers: we’re winners, not whiners

Sure, we complain about the weather, the markets, the government and other things we can’t control. But ranching requires a special attitude of....More
Aug 25, 2016

Ranching isn’t all about business, it’s about raising a family too

There’s a lot of beauty in running a ranch. One is watching your kids grow up to be caring, useful adults....More
Aug 22, 2016

Is this my last column disputing global warming?8

The political correctness movement has stopped short of using the legal system against popular views. That time is over, and with it our freedoms....More
Aug 18, 2016

Failing to see the upside of failure

BEEF columnist Troy Marshall has experienced some monumental setbacks on his ranch, but he has yet to accept failure. Do managers need to celebrate....More
Aug 11, 2016

This presidential election is surreal in some of the most real ways imaginable9

This presidential election boils down to a personality contest between two of the most negatively perceived candidates in modern history....More
Aug 04, 2016

Answer this: What market do you want to win in?

As producers, we have to decide first where we are going to compete and then what it will take to compete in that arena....More
Jul 28, 2016

Will your vote be for the candidate of choice or the lesser of two evils?3

With historically high negatives for both candidates, there is a tendency for people to just want to sit this one out, or simply vote for who they....More
Jul 21, 2016

Let’s talk big picture: Why do you ranch?3

A chance conversation leads one BEEF columnist to a philosophical look at why he ranches....More
Jul 14, 2016

Low cost or high output? Can’t we have both?

Pounds, breakevens and a whole host of financial measures are all important but none of them, by themselves, is the silver bullet. Profitability is....More
Jul 07, 2016

Consumers are cynical. Is that our fault?4

By its very definition, niche markets cannibalize the larger main market. But in the case of the food industry, it is not only cannibalizing the pie....More
Jun 30, 2016

This is not just another article on time management

The one thing all the experts forget to tell you is that for most of your life, you just get busier and somehow time just seems to go faster. Let’s....More
Jun 15, 2016

Random thoughts about rural kids, the cattle market and the beef industry’s future

FFA kids show BEEF columnist that the future is bright....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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