Most Recent Blog Posts

Mar 05, 2015

Despite the anticipation, calving season always ends with a weary rancher

I’ve found you can treat the calving season blues by walking through the calves, but there are only three definitively known cures. They are to calve....More
beef industry has opportunity to lead sustainability discussion
Mar 05, 2015

3 things U.S. beef producers should celebrate this week

: Settling of the West Coast port labor dispute, a reasoned response from USDA Secretary Tom Vilsack regarding the dietary guidelines report, and a....More
Feb 26, 2015

The beef industry carried a knife to a dietary guidelines gunfight

The beef industry needs to understand the battle we’re fighting and begin to use our greatest asset – the consumers of our product....More
Feb 26, 2015

Obama’s veto of the XL pipeline sends a message

To no one’s surprise, President Obama has made it clear that he still has no intention of working with Congress....More
Feb 19, 2015

How does the beef industry know which issues are critical?

Livestock producers failed to appreciate early on the gravity of the animal welfare movement, and sustainability is likely the next such issue....More
Feb 19, 2015

It’s time to burn our boats and signal no retreat to anti-meat activists

I don’t think I’ve ever before seen such a level of concern as that plaguing folks in the beef industry who have been dealing with the looming....More
Feb 12, 2015

What happened to open interest in the cattle futures market?

attlemen have a tendency to cuss the speculators, but they provide much-needed liquidity to the markets....More
Feb 12, 2015

9 lessons to make your ranching life richer

Here is my “CliffsNotes” version of nine guidelines for a better, more fulfilling life on the ranch....More
Feb 05, 2015

A new age for feeder cattle marketing is upon us

We’re still a ways away from truly differentiating feeder cattle based on value, but we have moved beyond the starting blocks....More
Feb 05, 2015

6 can’t miss cattle industry events to put on your calendar

Here are six annual events that I automatically black out on my calendar every year....More
Jan 29, 2015

I was listening; I just didn’t really hear what my wife said

Somebody forgot to tell me how fast my little girl is transforming into a young lady....More
Jan 29, 2015

4 shots at explaining an unexplainable cattle market

The current market situation demands an explanation, but the toughest one to swallow might be the most accurate....More
Jan 22, 2015

New York Times accuses MARC of animal abuse

Reading the New York Times article about animal welfare at the U.S. Meat Animal Research Center made it painfully obvious to me that, when taken out....More
Jan 22, 2015

It’s time for the beef industry to move from strategy to tactics

From a tactical standpoint, the U.S. beef industry is outmaneuvered in a significant way by dollars and methods....More
Jan 15, 2015

The end of COOL is certain, but it sure is taking a long time to die

With all the discussion that COOL caused within the industry when it was implemented, it is striking how little discussion there is about it today as....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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