The 7:30-9 p.m. EST broadcast will originate from Phoenix and will be conducted in conjunction with the Cattle Industry Annual Convention and Trade Show that runs from Jan. 28-31.

The 90-minute meeting will air live on RFD-TV. Beef and cattle producers nationwide can call in questions and comments via a telephone number provided on screen. Florida producer and CBB chairman Andy Tucker, and CBB chief operating officer Monte Reese, will answer questions regarding checkoff-funded programs; while Manhattan, KS, producer and NCBA president-elect Jan Lyons, and NCBA chief operating officer Terry Stokes, will field questions on NCBA policy and membership issues.

McDonald's is sponsoring the NCBA portion of the broadcast, while checkoff dollars will pay for the CBB portion.

The live broadcast is viewable on RFD-TV via Dish Network Channel 9409; Direct TV Channel 379 -- Multi-Satellite System Required; MediaCom Cable Systems -- Check Local Listings; and NCTC Cable Providers -- Check Local Listings.

The taped program will be rebroadcast on RFD-TV on Jan. 29 at 7:30 a.m. EST, Jan. 31 at 4 p.m. EST, and Feb. 2 at 8 p.m. EST.