Campaign helps ranchers engage with consumers.
This Thanksgiving season, people throughout the food system will be using social media to show their thanks for food and raise awareness of agriculture through the AgChat Foundation’s #foodthanks campaign. Last year, more than 800 people participated in the campaign by blogging, adding the #foodthanks twibbon to their avatar photo, and sharing more than 2,000 Twitter posts.
"For many of us, this month is when we take time to give thanks for the food on our tables,"says Darin Grimm, president of the AgChat Foundation, a completely volunteer organization that aims to empower farmers and ranchers to "agvocate" via social media platforms. "The #foodthanks campaign provides tools and inspiration for people to take their personal expressions of gratitude beyond the dinner table to friends, family and followers within their social networks."
Grimm encourages members of the ag and food communities to tweet, post and blog about #foodthanks this month and especially on Nov. 23 as Thanksgiving becomes top of mind for much of the country.