Superior Livestock Auction Inc. is under new ownership. Superior Livestock is now owned by SLAI, LLC which is a wholly owned entity of Farm Credit West, ACA. Farm Credit West is a strong supporter of the livestock industry and is proud to be the new owner of Superior Livestock — the largest livestock auction company in the U.S. and first in the livestock marketing industry.

Superior Livestock is the nation’s leader in marketing load-lots of cattle via satellite and the Internet. Committed to innovation and utilizing the best technology available, Superior leads the way in satellite video marketing and continues to take a leadership role in Internet marketing. Since pioneering video cattle marketing in 1987, Superior Livestock has been known for its financial responsibility and dependability. The success and growth of Superior Livestock Auction is the result of its reputation for honesty and integrity, its qualified and professional staff and representatives, thousands of satisfied customers, its leadership role in industry innovations and its goal to be the best, most complete livestock marketing service in the industry.

Superior Livestock continues to perform at record levels, both in terms of number of head sold and profitability. Superior offers more than 1.5 million cattle annually and to date in 2009 has sold 1.6 million head of cattle. In order to continue to build upon this success, Farm Credit West has asked Jim Odle to come back to Superior Livestock as general manager. Jim was one of the co-founders of Superior Livestock and played a significant role in building it into the livestock marketing industry leader. Farm Credit West is pleased to have a man of Jim’s experience at the helm of Superior Livestock.

If you have any questions, feel free to give Jim Odle a call at 1-800-523-6610 or 970-380-5566.