We’ve been saying it for a long time in agriculture; we need to be proactive in our efforts to educate the consumer about domestic food production and the farmers and ranchers who grow it rather than being reactive to the latest inaccurate accusations from an anti-ag group. There’s no better way to do this than to tell our story one person at a time and let consumers get to know us; let them meet a real farmer or rancher. But we’ve also talked about how great it would be to tell our story on a bigger stage to a bigger audience. With limited resources and opportunities, it hasn’t happened yet; however, that is about to change.

I truly believe that the opportunity we have been looking for has just landed in our lap. Even more amazing than that is it’s coming from someone with no ties to agriculture at all. Yet he realizes the important job that farmers and ranchers have and wants to help tell the story of the 21st century agriculturalist. His name is Barney Visser and he owns the Furniture Row chain of furniture stores. Like most farmers and ranchers, Visser is a self-made man and a great example of what you can achieve with hard work. He started with a single store in Denver selling an invention of his called the bean bag chair. That single store turned into the fastest growing furniture chain today which includes brands like Denver Mattress and Oak Express.

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