The Beef Checkoff Program, the National Pork Board and Yerecic Label announces the completion of Phase One of the second Protein Labeling Study (PLS II). The PLS II study identifies current consumer information needs while shopping the meat case, explores consumer recipe use, and tests a variety of on-pack labels for general appeal and functionality. The results of the study show consumer feedback regarding the effectiveness of new labeling programs offering merchandising and technology applications.

“As consumer shopping habits continuously evolve, our goal is to better understand the information consumers need to purchase more beef products,” says Jim Henger, executive director of marketing for the National Cattlemen’s Beef Association, which contracts to manage retail programs for the beef checkoff. “Providing on-pack information that helps consumers purchase and prepare fresh beef will lead to increased demand at retail.”

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