The beef checkoff made its debut at the third annual Food & Wine Festival at National Harbor® last weekend in Maryland. Thousands of food and wine lovers enjoyed the two-day event, which offered world-class opportunities to learn about the latest food and beverage trends in a beautiful and unique setting along the Potomac River, just south of Washington, DC.

Visitors followed their noses to the beef checkoff tent, where Mike and James Brannon of Roseda Beef grilled off more than 240 lbs. of beef tenderloin steaks for everyone to sample. Beef Ambassador Street Teams, sporting “I Heart Beef” T-shirts, directed guests into the booth as the beef checkoff’s mascot, Patty Melt, braved the 90° heat to make an appearance.

National Beef Ambassadors Ellen Hoffschneider and Jackson Alexander, along with Carol Abrahamzon, National Beef Ambassador program manager, and Northeast Beef Promotion Initiative staff member Lisa Jones, answered consumer questions about beef’s 29 lean cuts, safe grilling tips and today’s beef production practices.

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