HumaneWatch, a project of the nonprofit Center for Consumer Freedom (CCF), has unveiled a new billboard in New York’s Times Square criticizing the Humane Society of the U.S. (HSUS) for its deceptive fundraising practices. Despite most Americans’ belief to the contrary, HSUS is not a national umbrella group that represents community-based humane societies, and it shares less than 1% of its income with underfunded pet shelters at the local level.

The billboard is located at Seventh Avenue, between 48th and 49th Streets. Its unveiling coincided with HSUS President Wayne Pacelle’s April 21 New York City appearance to promote his new book, The Bond. The HumaneWatch ad features a young boy shocked to hear from the family pet that HSUS gives less than 1% of its money to hands-on pet shelters.

“HSUS is an animal rights group that uses heart-wrenching images of dogs and cats to guilt the American public into donating. But it’s sharing less than 1% of the proceeds with the hands-on shelters that actually care for these animals,” says Rick Berman, CCF’s executive director. “HSUS’s millions support a huge staff of lawyers and lobbyists, bloated executive pension plans, exorbitant fundraising expenses, and bankroll an animal rights agenda that attacks modern farming.”

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