The folks at Yellow Tail Wine must have thought they were making a great humane statement when they contributed $100,000 to the radical animal rights group HSUS and agreed to have “special [yellow tail] displays bearing the HSUS name and logo in stores across the country.

Instead, it has turned into a public relations nightmare for the company, burning up the social media platforms with protests over their support of the group that is threatening animal agriculture production as we know it in this nation. An avalanche of postings on the Yellow Tail Facebook page and Twitter have caused the company to say on Facebook, “We’re listening. Check back soon, as we’ll be announcing news shortly on our Tails for Tails program.” Not sure what that means, but they are definitely getting an earful from unhappy consumers. They may not be able to get their $100,000 donation returned to them, but this is a real great example of how agriculture can be heard through social media.

To read the entire article, link here.