Promotion aims to educate cattlemen about parasite protection for herds
Merial awared a JOHN DEERE® GATORTM utility vehicle to Neil Rejman, a cattleman in upstate New York.
The Merial JOHN DEERE® GATOR™ Giveaway promotion kicked off in summer 2013 and ran through the end of the year.
Through its duration, cattle producers across the country had an opportunity to learn about parasite protection as they entered for a chance to win a 2014 Gator HPX 4x4. An estimated 2,000 people signed up for the random drawing at various trade shows, on the LONGRANGE® (eprinomectin) website and through Merial representatives, though personal usage of any Merial product was not a requirement for entry. The drawing was held at the National Cattlemen’s Beef Association convention earlier this year.
Rejman is co-owner of Sunnyside Farms, a dairy operation in upstate New York that manages the daily milking of more than 3,000 cows. His grandfather opened the farm in 1939, and it’s remained in the family since. Neil and his brother, Greg, took over in 2000, expanding from 1,300 to about 3,300 head of cattle. He signed up for the promotion at the 2013 World Dairy Expo in Madison, Wis.
“I plan on using the Gator in several ways around the farm,” Rejman said. “With an operation this size, additional equipment really makes life easier.”
This is the second year Merial and LONGRANGE have sponsored the Gator Giveaway, which aims to educate potential and current customers about Merial and its products, as well as reward one lucky individual for participating in the promotion.
As the first extended-release cattle dewormer that delivers up to 100 to 150 days of parasite control in a single dose, LONGRANGE helps producers break the parasite life cycle with one convenient treatment.1
Producers can learn more about LONGRANGE by visiting www.theLONGRANGElook.com or contacting their local Merial sales representative.
IMPORTANT SAFETY INFORMATION: Do not treat within 48 days of slaughter. Not for use in female dairy cattle 20 months of age or older, including dry dairy cows, or in veal calves. Post-injection site damage (e.g., granulomas, necrosis) can occur. These reactions have disappeared without treatment.