New Partnership Honors the Service and Sacrifice of Today’s Soldiers

(ST. JOSEPH, MO, August 2, 2010)--Cydectin®, the leading pour-on cattle dewormer, announced today it has become the industry’s first sponsor of Wounded Warrior Project® (WWP), a nonprofit whose mission is to honor and empower wounded warriors.

Founded in 2003, WWP’s purpose is to raise awareness and enlist the public’s aid for the needs of injured service members, to help injured service members aid and assist each other, and to provide unique, direct programs and services to meet their needs. The vision of WWP is to foster the most successful, well-adjusted generation of wounded warriors in our nation’s history.

The industry’s first collaborative effort with Wounded Warrior Project, Cydectin’s “Honor Our Troops” program, demonstrates support and gratitude for wounded veterans of today’s wars on behalf of beef and dairy producers.

“Our troops give the ultimate sacrifice by serving on the front lines for us each day,” says Mike Randolph, Cydectin brand manager. “One of the most fundamental offerings we give them is our respect and support … and to help them succeed when they return.”

“It is an honor to partner with Boehringer Ingelheim Vetmedica, and we thank the company for doing its part to support wounded warriors,” said Wounded Warrior Project Executive Director Steve Nardizzi. “This assistance and public awareness will go a long way in helping this generation of veterans heal in mind, body and spirit.”

WWP assists wounded warriors and their families through a holistic approach to their recovery by providing programs and services to aid their physical rehabilitation and improve their mental health and well-being. Through caregiver retreats, combat stress programs, career and education services or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries, but to thrive and achieve personal and professional success.

For a brief storyboard on this partnership, Wounded Warrior Project and its importance to our injured veterans, please visit http://www.youtube.com/watch?v=aCTzs5yobnk.

About Wounded Warrior Project

The mission of the Wounded Warrior Project is to honor and empower wounded warriors. Its purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help men and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. To get involved and learn more, visit www.woundedwarriorproject.org.

About Boehringer Ingelheim Vetmedica, Inc.

Boehringer Ingelheim Vetmedica, Inc. (St. Joseph, Mo.) is a subsidiary of Boehringer Ingelheim Corporation based in Ridgefield, Conn., and a member of the Boehringer Ingelheim group of companies.

The Boehringer Ingelheim group is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, it operates globally with 142 affiliates in 50 countries and approximately 41,500 employees. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine.

In 2009, Boehringer Ingelheim posted net sales of U.S. $17.7 billion (12.7 billion euro) while spending 21percent of net sales in its largest business segment, Prescription Medicines, on research and development.

For more information, please visit www.bi-vetmedica.com.

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