New Holland Wins Three AE50 Awards for Engineering Innovations

New Holland, PA (July 1, 2008) – New Holland has been honored with three prestigious AE50 Awards by the American Society of Agricultural and Biological Engineers (ASABE) for the most innovative product ideas to enter the market in 2007. The AE50 Awards are based on new technology or the advancement of existing technology intended principally for producing, processing, storing, packaging or transporting agricultural, food and other biological products. To be nominated, a product must have the potential for broad impact on its area or industries. Only 50 products are chosen for the award each year.

The following New Holland products were presented with AE50 awards:

FR9000 Series self-propelled forage harvesters. FR9000 Series self-propelled forage harvesters feature the widest crop flow channel in the industry, including the widest feedrolls and the largest cutterhead on the market, for superior streamlined crop flow and maximum capacity. The patented Variflow™ variable blower provides smooth, fast crop flow and big horsepower savings. Innovations include the PowerCruise™ engine load management system and a cab with unmatched 324° all-around visibility.

BR7090 round balers. New Holland BR7090 round balers enable formation of uniform, dense, perfectly shaped 5’ x 6’ round bales in any crop. New bale-forming rolls with integral formed ribs provide aggressive crop movement to start cores in crops and conditions that were previously too difficult to bale, like dry, slick Bermuda grass or short straw. This new design reduces the time between initial crop entering the bale chamber and the start of the core rotation by 25 percent.

The T9050 4WD tractor features a 485-hp turbo compounding engine that boosts power and fuel economy while reducing noise. Exhaust gases are “recycled” through a second power turbine to generate extra driving torque without increasing fuel consumption. The result is increased performance and horsepower, with better fuel economy.

New Holland is a world leader in agricultural, utility and construction equipment. New Holland sells and services an innovative and diverse line of equipment, including a full line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment. Sales, parts and service are provided to customers by New Holland dealers throughout the United States and Canada. There are more than 1,100 New Holland dealerships located throughout North America. For more information on New Holland equipment, contact your local New Holland dealer or visit the New Holland Web site at www.newholland.com/na.

For more information, contact:

Gene H. Hemphill, Industry Affairs Manager

Phone: (717) 475-2152

gene.hemphill@newholland.com

www.newholland.com/na

For press release information and photos, visit www.newhollandmediakit.com

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