NEW HOLLAND WINS COVETED AWARDS AT BUSINESS ADVERTISING SHOW

New Holland, PA (October 23, 2008) – New Holland Agriculture, headquartered in New Holland, Pa., and their Minneapolis-based advertising agency, Colle+McVoy, won first place in their category and were awarded first runner up to the grand prize at the 2008 Creative Excellence in Business Advertising Awards (CEBA) in New York. The award show, hosted by American Business Media, honors creative excellence in the best business-to-business media advertising campaigns in the U.S.

This year’s CEBA entry for the New Holland ad, “When Machines Take over the World,” presented New Holland as the brand of the future with cutting edge technologies and won first place in the category Two-Page Spreads and Larger. In 2007, Colle+McVoy and New Holland won the Grand CEBA at the event.

“We are honored to have received this recognition from our peers in the advertising industry,” said Dawn Fox, communications manager at New Holland, who was at the award show in New York to accept the honor on behalf of New Holland. “We see the benefits of this intrusive creative work everyday – in our customers’ eyes, our retail environments and ultimately in the sales results.”

In 1995, American Business Media brought together some of the top advertising minds in the nation to recognize the brilliance of business-to-business advertising, and the CEBA awards were born. The CEBAs represent more than business-to-business and a $25,000 grand prize, they have become a gold standard of creative recognized by advertising peers and clients alike, and highlight the breadth, reach, and innovation of some of the world’s top agencies.

About New Holland

New Holland is a world leader in agricultural, utility and construction equipment. New Holland Agriculture sells and services an innovative and diverse line of equipment, including a full line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment.

Sales, parts and service are provided to customers by New Holland Agriculture dealers throughout the United States and Canada. There are more than 1,100 New Holland Agriculture dealerships located throughout North America. For more information visit www.newholland.com/na.

About Colle+McVoy

Colle+McVoy is a Minneapolis-based ad agency nationally recognized for activating brands such as Aveda, Case IH, CHS Inc., DuPont, Erbert & Gerbert’s Subs & Clubs, Johnson & Johnson, Manhattan Toy, Minnesota State Lottery, Nestlé Purina, New Holland, Novartis, Recreational Boating and Fishing Foundation and Red Wing Shoe Company. A member of the MDC Partners network, Colle+McVoy is driven by a passion to significantly impact each client’s business and activate their brands through smart, fresh and relevant ideas. For more information visit www.collemcvoy.com.

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For more information, contact:

Gene H. Hemphill, Industry Affairs Manager

Phone: (717) 475-2152

gene.hemphill@newholland.com

www.newholland.com/na

For press release information and photos, visit www.newhollandmediakit.com

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