NEW HOLLAND CELEBRATES 700,000TH SQUARE BALER MILESTONE

FOR IMMEDIATE RELEASE

CONTINUING SUCCESS OF HAY EQUIPMENT SALES LEADS TO $34 MILLION PLANT EXPANSION

NEW HOLLAND, PA (October 30, 2008) – The unveiling today of the 700,000th square baler made at New Holland, Pa. was accompanied by a celebration to commemorate the continuing success of one of the most significant labor-saving inventions in the mechanization of agriculture. Also recognized and celebrated during the event were recent upgrades made at the facility to strengthen its worldwide standing as the center of hay tools excellence.

The first successful automatic self-tie square baler, the machine that revolutionized haymaking, was invented by Ed Nolt, a farmer from New Holland, Pa. more than 70 years ago. It soon brought worldwide attention to New Holland as the premiere manufacturer of haying equipment. Today, the New Holland, Pa., facility is the largest of its kind in the world, with balers and other hay tool equipment shipped from New Holland to countries around the world. The most recent facility enhancements came in the form of a $34 million upgrade project including a plant expansion and renovation with two new, state-of-the-art paint systems. Earlier this year, production of five new product lines was transferred to the New Holland manufacturing facility, resulting in the addition of 110 new jobs. In addition to square balers, the New Holland manufacturing facility also produces round balers, pull-type forage harvesters and other haying equipment.

The 700,000th square baler made at New Holland was unveiled and presented to farmer Ken Myer of Elizabethtown, located in the heart of Lancaster County, Pa. Myer was the guest of honor at the special event and accepted the baler from his local New Holland dealer, Bob Messick, owner of Messick Farm Equipment in Elizabethtown and Messick Equipment in Abbottstown, Pa. Myer has purchased over 20 New Holland square balers in the past two decades, upgrading his baler for a new model every year.

Members of the Ed Nolt family also joined in the celebration along with New Holland employees and a number of top New Holland dealers from throughout the United States.

The 700,000th New Holland square baler, a Model BC5070, is one of the new generation square balers New Holland has introduced this year. The commemorative unit features unique decaling designed to represent the era when New Holland introduced the first automatic self-tie baler, launching its reputation as an innovator and leader in hay harvesting technology. A limited number of the specially decaled balers will be available as part of a celebration marking the 700,000th square baler.

New Holland is a world leader in agricultural, utility and construction equipment. New Holland Agriculture sells and services an innovative and diverse line of agricultural and utility equipment, including a full line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment.

Sales, parts and service are provided to customers by New Holland dealers throughout the United States and Canada. There are more than 1,100 New Holland dealerships located throughout North America.

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For more information, contact:

Gene H. Hemphill, Industry Affairs Manager

Phone: (717) 475-2152

gene.hemphill@newholland.com

www.newholland.com/na

For press release information and more photos of the celebration, visit www.newhollandmediakit.com

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