Multimedia Library - Video

Choice beef cutout sets record high
Jul 16, 2014
Video

Meat Market Update | Choice Cutout Hits All-Time High

Restocking of grocery store shelves after the Fourth of July provides a big jump in sales volume and sets new all-time high for the Ch Cutout....More
Jul 9, 2014
Video

Michele Payn-Knoper: Connect With Consumers' Hot Buttons

Michele Payn-Knoper is a leading farm and food advocate who works to connect the farm gate with the consumer plate. With 98.5% of the U.S. population today living off the farm, she encourages farmers and ranchers to connect with consumers’ “hot buttons” and speak their language....More
meat market update
Jul 9, 2014
Video

Meat Market Update | Tight Cattle Supply Continues To Challenge Market

The tight slaughter cattle supply have reduced the total supply of beef at a time when demand has been good. The last six weeks that included three major grilling holidays are always very important to the beef market....More
Jul 2, 2014
Video

Meat Market Update | Sales Volume Continues Lower Despite Grilling Season

Box beef cutout prices have been setting new highs every day but the volume of sales has been quite a bit lower than last year, especially compared to a typical grilling season high....More
Jul 2, 2014
video

Ventura Limoncello Company

James Carling is president of Ventura Limoncello Company, a company he founded in 2007 with his wife Manuela Zaretti-Carling after leaving a successful career in direct marketing in Chicago....More
Jul 2, 2014
video

Expand Your Palate With Unique Beef Cuts

John Paolone is co-executive chef of the highly touted Italian restaurants Firenze Osteria and Cafe Firenze. Born in Simi Valley, CA. He discusses the potential in underutilized cuts of beef and his preparation secrets....More
Jul 2, 2014
video

Mark Shaw Explains The Purpose of The 4C Summit

The 4C Summit is an executive leadership program hosted by Elanco and MICRO for their top producer clients in the beef and dairy industries. Mark Shaw, president of MICRO, provides some background on the strategy that went into the development of the 4C Summit concept....More
Jul 2, 2014
Video

Stephen J. Barnard On Opportunities In Agriculture

Stephen J. Barnard addresses the logistical challenges and opportunities open to those in his market, as well as what he sees as very bright prospects for those engaged in agricultural production in general....More
Jul 2, 2014
Video

Harold Edwards On Sustainable Agriculture

Harold Edwards is CEO and president of the Limoneira Company, which is headquartered in Santa Paula, CA. He provides his thoughts on the future of agribusiness, and the mission of the Limoneira Company....More
Jun 25, 2014
video

Meat Market Update | Sales Volume Struggles Despite Upcoming Grilling Weekend

Beef prices continue to get higher, but sales volume is starting to struggle compared to previous years, especially when you consider just how important the Fourth of July holiday is to grilling....More

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