Multimedia Library - All

Mar. 27, 2012
video

Optaflexx Use In Friona Industries' Branded Beef Program

James Herring, CEO of Friona Industries, discusses the importance of Optaflexx in his feedlot's branded beef program....More
Mar. 23, 2012
audio

Cattle Market Weekly Audio Report for March 24, 2012

Get the latest cattle market update each week in BEEF Magazine's Cattle Market Weekly audio report, delivered to your inbox every Saturday and available on the BEEF Magazine Web site....More
Mar. 20, 2012
video

Angus VNR: Crossbreeding -- Why Or Why Not?

Animal Scientist Nevil Speer, Western Kentucky University, talks about the tradeoffs between crossbreeding and straightbreeding cowherds....More
Mar. 19, 2012
video

Elanco Addresses World Hunger With Heifer International Partnership

Ted McKinney, Elanco Animal Health's Director of Global Corporate Affairs, discusses the importance of the cattle industry to be engaged in addressing the global hunger problem. One easy way to address this issue is the latest click-through intiative between Elanco Animal Health and Heifer International....More
Mar. 17, 2012
audio

Cattle Market Weekly Audio Report for March 17, 2012

Get the latest cattle market update each week in BEEF Magazine's Cattle Market Weekly audio report, delivered to your inbox every Saturday and available on the BEEF Magazine Web site....More
Mar. 14, 2012
video

What Is The Value Of Genomics?

The onset of DNA marker testing has the industry asking, “What’s the value of genomics?” Presently, the technology allows cattlemen to more efficiently manage genetic defects and to increase the accuracy of EPDs, particularly on young, unproven bulls. Alison Van Eenennaam, University of California-Davis Extension beef geneticist, gives her perspective on the issue....More
Mar. 14, 2012
video

Practical DNA Application

How can cattlemen use DNA testing in their herds? One application is to develop within-herd EPDs in multi-sire pastures. John Genho with Livestock Genetic Services in Woodville, VA, explains....More

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